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Future Lions 2016

Art direction and design for Future Lions awards.


Future Lions is an award for anyone in full-time education and for 9 years, it has been AKQA’s pride at Cannes Lion Festival. This year, students from 69 countries entered which lead to the most entries for Future Lions ever.

Art Direction

Each year the theme for Future Lions is completely overhauled. This year our team created Start Something.

Previously, the artwork for Future Lions felt too 'perfect’. Which to us didn’t feel right when the path of creative success can be grueling. We worked with the talented concept artist Michal Lisowski to create imagery of an epic against-all-odds journey of determination.


Through social channels we released artwork which told the story of a progressing journey while announcing deadline extensions and live events in the run up to Cannes.

The artwork was also animated for some social posts and the backdrop the awards ceremony at Cannes.


Working on a project which empowers creativity in students has been a pleasure. Read about Future Lions and how the winners were chosen here.